"The notion that such persons are gay of heart and carefree is curiously untrue. They lead, as a matter of fact, an existence of jumpiness and apprehension. They sit on the edge of the chair of Literature. In the house of Life they have the feeling that they have never taken off their overcoats."
- James Thurber, My Life and Hard Times

Tuesday, May 21, 2013

Branded.

I remember when the TV series Mork and Mindy aired in 1978. It was a sweet, gentle comedy about an egg-centric alien, played by Robin Williams, who comes to Earth.



I also remember when Robin Williams had his first large-venue comedy concert during the TV show's run.



If you weren't around, or conscious, during this period, let me give you a hint. Many, many people went to see Robin Williams expecting Mork from Ork. Many of those people brought their children.  All of those people were surprised... none of it happily.

This is what happens when you are not clear about your brand.

My buddy, Michele Scott knows her audience and has branded herself accordingly. Readers who like fun, romantic mysteries, or young adult stories, can read Michele Scott. (By the way, Silent Harmony is being released May 28. Get it!)



Readers who like dark thrillers, read A.K. Alexander.




All of her books have surprises in them, but none of them should be that a reader thought they were getting a light-hearted mystery and they got a psycho-sexual thriller instead.

This is what happens when you communicate your brand correctly.

I began life writing humor essays under my own name. Then I wrote a mystery and thought briefly about a pseudonym, but I was talked out of it. According to my publisher, if I published under another name, any payments would be made out to THAT name, which meant I'd have to jump through a bunch of legal hoops to create an alias.

My shin splints don't like it when I jump.

Now after eight years as a humor columnist, three mysteries and two books of my columns, I'm releasing something completely different with Snoopy's memoir. It has been hell trying to figure out the genre, but it's not mystery and it's not strictly humor.

Although it's "By Snoopy, as told to Gayle Carline," I did consider the pseudonym route again. (I have learned that the hoops I have to jump through are not as high as they used to be.)

I'm nervous about my brand. What if I'm diluting it?

After much thought, I made the decision to stick with who I am. Although the genres are different, I believe my style of writing - the easy, conversational, hopeful stories that come out on the page - remain the same no matter what name I assign to the cover.

Am I making the right choice? There's no way to go back and do it over to see if it works better if I call myself Abby Normal. All I can do is study my options, make my pro/con lists, and try to choose wisely.




Sorry, I just had to include this one.

How important is an author's brand to you?

Wednesday, May 15, 2013

And many happy returns

It's that time of year again. Dale and I are celebrating another anniversary. Last year I did a whole giveaway, which I'm not going to do this year, although I am planning some fun things for the future. In particular, I'm looking forward to releasing Snoopy's memoir.

Dale and I are scampering off to Cambria for a fun weekend of wine tasting, touring Hearst castle, and enjoying the views. (If you're planning to rob us while we're away, let me just say that we have some pretty vigilant neighbors, an attack cat on the premises, and Sonny Boy will be stopping in unannounced. Oh, yeah, plus we don't have anything worth stealing.)

We've been married for 21 years, and I can honestly count them all as happy. Yes, sometimes we were both too buried in the mundane things of life to pay attention to things like romance. Sometimes we're still that way. But underneath it all, there was a feeling of peace and contentment, and the idea that marriage wasn't just a word, it was a solid thing that exists along with our individual selves. It needs what we all need: attention, respect, trust, love.

Twenty-one years ago, I walked down the aisle, feeling both joyful and comfortable. I still feel that way.



Now... let's celebrate!



I will do ONE fun thing for YOU this weekend. The first person who can identify where our wedding was held can have a free book. Any of them, any format you like. (Hint: we live in southern California.)

Sunday, May 12, 2013

A Mom clears things up

Mother's Day is nearly over. Facebook has been awash in sentiments today, all lauding the wonderful mothers who have dug in deep, worked hard, and loved endlessly.

I've written a couple of posts about the day and being a mom, etc. One was in 2009, where I paid homage to a couple of real muthas, along with the next-day follow up of my own reasons for being glad I'm a mom.

In 2011, I wrote of a truth I don't discuss much, unless it's in the company of very close friends and sometimes not even then. During this day, when everyone is crazy happy proud of the woman who raised them, it's hard to be that child on the sidelines going, "yeah, not so much for me."

So today, I'd just like to make a few things clear:

1. For those of you with wonderful moms, cherish them. You don't need to gush over them every day, but be happy to hear their voices and say Please and Thank You a little more often. And if your wonderful mom has left you and you miss her, I am so sorry for your loss. I wish you peace. More than that, I wish for you the capability to see your mother in your own eyes, in your hands, in the way you laugh or hold a cup of coffee. Let her live in you.

2. For those of you on the sidelines with me, having a not-wonderful mom is not the end of the world. You certainly learn what not to do. In some ways, it frees you to seek a different path, to find a new way of being. And do not worry if you cannot ever reconcile with them, even at the end. Blame and fault-finding and apologies are a waste of time. They were not able to parent you. It is what it is.

3. As for myself, I count my time as a mom as the best part of my life. Yes, I traded my waistline for a son. I often stressed about juggling time between my work, my baby, and my need for sleep. I second-guessed every decision I made, apologized when I knew I screwed up, and still yet worry that I have instilled fears in him that I tried to avoid. But if I could go back in time and actually SEE the paths that were available to me, I would not have chosen any other way.

Marcus sent me this video for Mother's Day.



I love the boy already, so this just makes me happy that I love him.

Friday, May 3, 2013

Speaking of writers' conferences

Yeah, I know. No one was speaking of them. So just listen while I speak.

You all probably know that I have a new book coming out in a very few weeks. From the Horse's Mouth: One Lucky Memoir is my horse's story about his life, and how breaking his leg changed us both.

You also all probably know that I go to two writers' conferences a year, both run by Southern California Writers' Conference, headed up by Michael Steven Gregory and Wes Albers. They hold one conference in San Diego on President's Day weekend and one in Newport Beach in September.

I've told the story of how I was inspired to write Snoopy's book after attending a workshop by Charmaine Hammond. What I don't know if I've made clear is that all of my novels have come from SCWC.

ALL OF MY NOVELS, PEOPLE.

Even if I don't get the inspiration for each plot at these conferences, this is where I've learned the rules of the fiction-writing road. I learned how to tell what genre I'm writing and what its rules are. I know that no one walks in a novel -- they stroll or amble or wander (willy-nilly is optional). I know that a chapter should never end with my character going to sleep. (Being knocked unconscious doesn't count.) All of these things came from sitting in workshops, or reading my first few pages in a read and critique session.

If you are a writer, especially one who is floundering about the publishing arena, you need to go to a working conference. Naturally, I'm recommending SCWC, but if you can't get there, get somewhere. Meet other writers. Mingle with agents and publishers without seeing them as aliens from Planet YouSuck. Find out whether complete strangers are enthralled by your writing, and if they aren't, find out how to make them enthralled.

Also, a good conference should teach you how to learn about the business. The times, they are a'changing.

SCWC is offering a discount if you sign up early (the "Early Bard" discount), so if you're interested you should hop over and sign up. Space, as they say, is limited (even if it is the final frontier).

Michael and Company made a series of animated videos dealing with writers, agents, and editors. They are humorous AND timely, which is amazing since they were made three years ago. I suppose that makes them timeless. Here's the first one:



Check out the others.

Also, if you want information about Snoopy's book launch, go to his blog. He's got the scoop.

Tuesday, April 30, 2013

Guest post: James M. Jackson

I met the members of the blog Writers Who Kill last year, when they contacted me after reading Crime Fiction Collective (which is just one reason why I'm so happy to be part of CFC). WWK are a cool bunch, and one member, James M. Jackson, has a new book out and asked if he could wander over to my blog for a visit.

Well, of course! I always have the coffee pot on for guests.

I sent Jim a list of questions, which he graciously answered. Before we get going on the interview, let's see the new book, BAD POLICY. (It's available in trade paperback, too. This was just the picture I pulled out of Amazon.)

 
 
Now then, let's get to the Q and A:

Quick, give us the Reader’s Digest version of your life story.
An Upstate New York native who worked for twenty years on the East Coast before landing in Cincinnati for the last ten years of employment, I was (prepare to yawn) a consulting actuary who designed and determined the funding for pension plans and post-retirement medical plans for large corporations, not-for-profits and governments.

My life-partner, Jan, and I now split our time between the woods of Michigan’s Upper Peninsula and Georgia’s low country near Savannah. Between us we have four children and four grandchildren.

I confess, I haven’t read Bad Policy YET (it’s on the list). Can you tell us a little about the story?
Seamus McCree returns to his Cincinnati home from a business trip to discover someone has planted in his basement the body of an acquaintance. The victim suffered an IRA six-pack (shots to the elbows, knees and ankles) before being shot in the head. Police suspect Seamus and so he searches for reasons someone tried to frame him.

He soon uncovers a trail that leads back to his Boston roots and a poisonous family feud dating from the divorce of Boston’s Irish mafia and the Provisional IRA in the 1970s.

Driven by the chilling realization that there was more behind the death of his policeman father than he ever knew, Seamus ignores warnings from the police, friends and enemies and continues to dig for the truth.

As the body count climbs, all trails seem to lead back to him, and Seamus is forced to go underground to find out who is framing him—and why—before he becomes the next victim.

How did your character, Seamus McCree, begin life in your head?
My twisted mind sees a financial transaction and in its spare time tries to figure out a way to game the system. Fortunately a combination of decent morals and being sufficiently scared about being caught kept me from implementing any of the schemes I came up with. (Oh, and none of the nefarious transactions would have gained me $10 million, so temptation was never really tested.)

When it came time to create a protagonist, I wanted that person to be (1) a basically good person and (2) someone who understood financial crimes. That’s when I decided to create an alter ego who quit Wall Street in disgust (and so had the requisite financial acumen). I dislike single-dimension characters or caricatures. I wanted Seamus to be totally comfortable around money, but not into it. Since that aspect of his life was healthy and he’s smart and tall and ruggedly handsome, he needed some flaws.

Seamus decided on his own flaws as I wrote the novels.

His father died when he was young. As a result he has anger and self-image issues. He’s divorced and hasn’t figured out female relationships as well as he wants (or should). He has a challenging relationship with his mother, who does not speak, and an interesting rapport with his son, who has just graduated college.

What’s your writing process like? Are you an outlining guy, or a pantser?
I am a big-time pantser. Even when I try to plot out in advance, my characters have minds of their own and take the story to places my plotting had not anticipated. Consequently, I start with an idea, an opening scene and initial expected conclusion. From those I write the first draft, which may or may not contain the expected conclusion. The second draft makes sense of the plot changes my characters have caused.

You’ve also written some nonfiction. What goaded you into writing a book about playing bridge?
There are a gazillion bridge books, each focusing on a particular aspect of the game (bidding, playing the contract, defending against the contract), and I read a lot of them as I was learning the game. I wanted someone to whisper in my ear, “If you concentrate on improving these particular things, you will improve your game.”

Through trial and error (many, many errors) I figured out which gems really helped me quickly improve my game. Those are the things I wrote about. It includes practical tips on better bidding, declarer play and defensive play.

Is your process different for nonfiction than for fiction?
In fiction I am a pantser, but with nonfiction I outlined the book before I wrote word one. The editing process is also different. The editor of my bridge book was an expert player and able to point out technical problems with some of the examples I chose, allowing me to find better examples. Also, the publisher wanted the book longer than I had first written, so I added extra material.

My self-editing with fiction often involves cutting from the manuscript. I want to start the story as late as possible and also eliminate scenes that aren’t sufficiently strong. After BAD POLICY got to the publisher, I only had to modify a couple of very minor plot points, correct a few grammar errors and insert a lot of commas because the editor wanted the last comma in a sequence and I leave them out.

What job would you absolutely hate to do?
Being a steelworker on a skyscraper like these guys building the RCA building in 1932. They had no safety harnesses, but I’d be a blithering idiot even with a harness.



What’s your go-to curse word (you can use asterisks – we’ll fill in the blanks)?
My writing may be sparse, but my cursing seems to require multiple expletives. Most common under my breath is sh*t, p*ss, f*k.
 

Sam Spade or Philip Marlowe? Why?
I kept coming back to this question and finally decided Philip Marlowe. Sam Spade is known as the original hard-boiled detective, but Marlowe strikes me as a bit more nuanced. Given my druthers, I spend my time with more modern PIs such as Sara Paretsky’s VI Warshawski.


What’s one of the words you always have to yank out of your novels because you’ve used it too many times? (Hint: Apparently, I use “apparently” a lot.)

So, I was thinking about this for a nanosecond before the answer became obvious.


Is your glass half-full, half-empty, or twice as large as it needs to be?
In 2005, I gave a homily on that exact question. I knew I had always perceived the world using the half-empty glass philosophy. At first I decided I needed to concentrate on filling the glass, only to later realize that was still focusing on the empty aspect of the glass, not its contents. Since that “aha” moment, I have been much better at reflecting what is in the glass and not worrying about how big the glass can be—unless I am caught off guard, then I slip back to half-empty before I catch myself.


Would you rather be a sock or a shoe? Why?
Shoe, they last longer.


What’s your idea of a perfect day?
Today.


What’s next on the horizon for James Montgomery Jackson?
CABIN FEVER, the sequel to BAD POLICY is scheduled for 2014 publication. Seamus is spending the winter alone deep in the northwoods of Michigan. His solitude is broken when a naked woman suffering from exposure and Legionnaire’s disease arrives at his cabin.

* * * * *

Thanks, Jim, for spending a little time on my blog today, and good luck with Seamus and Bad Policy!

Bio: JAMES M JACKSON is the author of BAD POLICY, for Barking Rain Press, which is available at your favorite online retailer or from Jim’s website. Known as James Montgomery Jackson on his tax return and to his mother whenever she was really mad at him, he splits his time between the woods of Michigan’s Upper Peninsula and Georgia’s low country. Jim has published a book on contract bridge, One Trick at a Time: How to start winning at bridge, as well as numerous short stories and essays.
 
His next appearances are at Malice Domestic in Bethesda, MD (May 3-5) and the SC Book Fest in Columbia, SC (May 17-19)





Twitter: @JMJAuthor