"The notion that such persons are gay of heart and carefree is curiously untrue. They lead, as a matter of fact, an existence of jumpiness and apprehension. They sit on the edge of the chair of Literature. In the house of Life they have the feeling that they have never taken off their overcoats."
- James Thurber, My Life and Hard Times

Friday, October 28, 2011

As Pooh would say, "Think think think."

I've been thinking about this a lot. I've been threatening it. But now I'm going to do it, Dagnabbit.

There's been a lot of discussion on the Amazon boards about e-books and Indie authors. A lot of people seem to think we all write like we've got boxing gloves on and the I.Q. of a stick. Then there are a group of people who are willing to wade through the Amazonian slush pile to find those rare gems of good books written by good writers. In between those two tribes, is a big fat group of Skeptics.

The Skeptics aren't afraid of Indie authors or their books, with one caveat: a low price means low quality. Where I've been swimming around in the pool of people who think 99 cents is a great price, there is a growing contingent of readers who won't touch a 99 cent book because it's like putting a big GARBAGE HERE stamp on the story.

Personally, I'm not convinced that a low price means low quality. I have a hard time, philosophically, in loading a book onto the internet for an infinite length of time and selling it over and over and over, for more than 99 cents. I mean, it's a marathon, right?

My sales of What Would Erma Do? are pretty brisk. I'd like to say it's because WWED is a good book (which I think it is), but I think the real reason is that it has shown up on the Top 20 of Amazon's Humor for Parenting and Families. When people go looking for humor, it's easier to find.

My sales of my mysteries are a little slower. Okay, a lot slower. I still believe in Hit or Missus (as I do Freezer Burn), but the mystery genre is a large ocean. Even when you narrow it down to Women Sleuths, my books are a small drop in the waters. It's harder to climb up the list, and therefore harder to get discovered, no matter what the price.

So, beginning November 1, I am raising the price of Hit or Missus to $2.99, which is the same price as Freezer Burn. If you want it at the 99 cent price, get it this weekend. As they say, move it or lose it.

I'm keeping my humor books at 99 cents, at least until I'm shown a good reason to raise their prices. If you can think of a good reason for me to hike my humor prices, by all means, let me know.

In the meantime, the mysteries are on the rise.

P.S. Please check out the Crime Fiction Collection blog. It's good. Trust me.


Book Club Cheerleader said...

Gayle: Congratulations on “What Would Erma Do?” making the “Top 20 of Amazon's Humor for Parenting and Families”—with all the books out there—humor and otherwise—that is HUGE!
Cheers! BCC

Gayle Carline said...

Thank you, Oh, Perky Pom-Pom'd One! I appreciate the applause!

Proud Member of ALA!

I support fair and equitable library access to ebooks and so should you.