"The notion that such persons are gay of heart and carefree is curiously untrue. They lead, as a matter of fact, an existence of jumpiness and apprehension. They sit on the edge of the chair of Literature. In the house of Life they have the feeling that they have never taken off their overcoats."
- James Thurber, My Life and Hard Times

Monday, June 11, 2012

Yes, Sirree, I'm going places

Namely, I'm going to the Santa Barbara Writer's Conference tomorrow (that's Tuesday the 12th). Apart from speaking on a panel, I've never actually attended this conference, so I'm going to recommend it with the following caveat: it's run by some truly wonderful writers/editors/publishers/word enthusiasts, so I expect nothing but excellence from them.

Sadly, it's too late to register (the conference started on Saturday and ends this Thursday), but put it on your radar for next year. It's expensive, mostly because it's almost a week long, but it looks like you get a lot of bang for your buck. Plus, it's in Santa Barbara, which is beautiful.

I'm going to be one of a few people talking about being the entrepreneurial author. I've been thinking about it recently, and I've decided I'm the accidental indie. Self-publishing was the furthest thing from my mind until I wanted to publish a book of my columns and no one wanted to touch it. After I published What Would Erma Do? I still vowed that my mysteries would travel the traditional path.

It took several months of cumulative information about the publishing industry to get me to walk out on that skinny limb and self-pub Hit or Missus. Was it a rousing success that catapulted me to stardom and fame? Yeah, not so much. It's been more of a roller coaster, up one month and down the next, as I try different marketing tactics.

But I wouldn't trade the journey for the traditional route now. I love having control of my covers, my titles, and my marketing. I don't want to "never say never" to traditional publishing, but for right now, this is the right path for me.

One of the things that seems to make a difference is offering a one-day freebie on Kindle. Sales usually rise for the rest of the month. This is why I'm offering Hit or Missus for free tomorrow (that's Tuesday the 12th). If you're smart, you'll grab it up for your Kindle. If you're kind, you'll buy it (LOL).

Mikey, RIP, a Corgi
Duffy, also a Corgi
In keeping with my embrace of self-publishing, I've decided to create a "home" for my books, as in an official press name. The first name I thought of was completely fitting: Dancing Corgi Press. I've had Joe Felipe hard at work designing a logo for me. So far, this is my favorite (but I still might want to mess with the font):

What say you?


Ali Trotta said...

I hope the conference is fun -- Santa Barbara is beautiful!! Is Downey's still open? They have great food.

Also, I like the press name. Very cool. :-)

Tameri Etherton said...

That is totally super exciting that you are speaking at the Santa Barbara Writer's Conference! Every time I hear Marla talk about it, I think I need to go, but it's at a terrible time for me (last week of school for the kid).

Have a super fabulous time, but don't forget we have a date Thursday night! Can't wait to see you and hear about all the debauchery from SBWC.

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