It don't come easy

For anyone out there who thinks that self-publishing is a shortcut for people who don't want to spend the quality time seeking out representation, hoping to get a publisher, then sitting back and waiting two years to see their book on the shelves, let me tell you something:

If it is, I'm doing it wrong.

In September, I completed my manuscript, Murder on the Hoof. So far, I've edited it myself 5 times, sent it to beta readers and incorporated their comments, sent it to my freelance editor for additional, professional editing, and worked with my cover designer.

Believe it or not, the cover's been the hardest part of this particular book. For some reason, Joe (Felipe, my cover designer whom I adore) and I could not come up with a design that worked. We started the work in November, for Pete's sake, and just kept swapping this for that for the other thing. It was much like getting dressed to go someplace a little more upscale than you usually visit - you put on an outfit, then change the top, then the bottom, then the top again, and so on until you find that combination that works.

When I opened Joe's email today, I nearly wept. It was soooo good.

Ladies and Gents, I give to you...

Isn't lovely? I still have to write the jacket blurb, but first I have to get my editor's comments folded in. My author's heart is getting really excited. My publisher's heart is saying, "Calm down. We're a long way from a release party."

Yes, Sirree, I'm going places

Namely, I'm going to the Santa Barbara Writer's Conference tomorrow (that's Tuesday the 12th). Apart from speaking on a panel, I've never actually attended this conference, so I'm going to recommend it with the following caveat: it's run by some truly wonderful writers/editors/publishers/word enthusiasts, so I expect nothing but excellence from them.

Sadly, it's too late to register (the conference started on Saturday and ends this Thursday), but put it on your radar for next year. It's expensive, mostly because it's almost a week long, but it looks like you get a lot of bang for your buck. Plus, it's in Santa Barbara, which is beautiful.

I'm going to be one of a few people talking about being the entrepreneurial author. I've been thinking about it recently, and I've decided I'm the accidental indie. Self-publishing was the furthest thing from my mind until I wanted to publish a book of my columns and no one wanted to touch it. After I published What Would Erma Do? I still vowed that my mysteries would travel the traditional path.

It took several months of cumulative information about the publishing industry to get me to walk out on that skinny limb and self-pub Hit or Missus. Was it a rousing success that catapulted me to stardom and fame? Yeah, not so much. It's been more of a roller coaster, up one month and down the next, as I try different marketing tactics.

But I wouldn't trade the journey for the traditional route now. I love having control of my covers, my titles, and my marketing. I don't want to "never say never" to traditional publishing, but for right now, this is the right path for me.

One of the things that seems to make a difference is offering a one-day freebie on Kindle. Sales usually rise for the rest of the month. This is why I'm offering Hit or Missus for free tomorrow (that's Tuesday the 12th). If you're smart, you'll grab it up for your Kindle. If you're kind, you'll buy it (LOL).

Mikey, RIP, a Corgi

Duffy, also a Corgi

In keeping with my embrace of self-publishing, I've decided to create a "home" for my books, as in an official press name. The first name I thought of was completely fitting: Dancing Corgi Press. I've had Joe Felipe hard at work designing a logo for me. So far, this is my favorite (but I still might want to mess with the font):

What say you?

A fractionated Friday the 13th

This is a quick post with different parts, which is why it's fractionated and not fractious, which believe me, it could be.

First, here's the new cover for Freezer Burn. It should be available in e-book and paperback within the next couple of weeks. Trust me, I'll be letting you all know when it is.

When Freezer Burn was first released, I loved the cover, and truly had a hard time thinking of anything else when I set my cover designer, Joe Felipe, to work on it. But I trust Joe, and he did a great job. The dark cover with that swoosh of red makes the bold image of the fridge stand out, and I like the stark white lettering of the title. I also like the fridge door open a little, as if to beckon you in to see what you might find. Oh - and the martini glass? It's become Peri's signature - she likes clean houses and dirty martinis. The whole thing is very similar to Hit or Missus and really helps me brand my Peri Minneopa Mysteries.

Now I gotta get that third one finished and quit telling myself, gee, if you write 1,000 words a day you'll be done within the month. Good plan, but which 1,000 words?

Secondly, before I go off to write those words, my son entered a song in a contest held by this very popular interactive webcomic, Homestuck. I've never looked at the comic, as I fear I might be hunted down and terminated for not being cool or young enough to read it. But apparently, because it is so interactive and incredibly fan-based, they hold contests for people to submit songs that serve as a soundtrack to the comic and its characters. If you win and get a song on one of their albums, you get bragging rights (while retaining your song's rights), plus something like 6/100 of a cent in royalties per sale.

Marcus entered, won, and has a song floating out there for the listening. Here's the YouTube posting of the song:



If you're interested in the album, here's where you go to purchase it for $8: Homestuck ColoUrs and mayhem.

Now, excuse me, I've got some writing to do.

Out of the frying pan...

I don't know what kind of fire I'm leaping into, but it can't be worse than the dance I've been doing in the Teflon.

For months now, I've been shopping my second Peri Minneopa Mystery book around to agents. Several asked for a full manuscript, which was heartening. Knowing agents (from other author tales), I knew I could have a long wait before they responded.

In the meantime, the publishing world has gone - wild? off-kilter? broken the chains of its corporate oppressors? I don't know how to describe it. If you live under a rock, you haven't heard that Borders declared bankruptcy and will probably pay pennies on the dollars they owe publishing houses. Barry Eisler, thriller-writer-extraordinaire, turned down a $500,000 advance in order to self-publish. Amanda Hocking, self-published-wonder-kid, who sold over a million books, was offered a $2 million deal from a publisher.

It's a crazy time to be a writer, with lots of columns on the menu of publishing choices.

I self-pubbed What Would Erma Do? because the agents/publishers I approached didn't think they could sell it, due to my lack of fame. I knew I had a platform, and an inkling of how to get the word out on the internet, so I thought I could just do it on my own. I hired the wonderful Joe Felipe to design my cover, worked with Createspace and Amazon's Digital Platform services, figured out how to upload to Smashwords, and started working the Inter-Network. Facebook, Twitter, Amazon discussion boards, Kindle Boards, other blogger's blogs, you name it.

The worst part of self-publishing is watching your book languish, and fall, in the Amazon rankings because no one is buying it. I swear, I could hear crickets chirping every time I logged into my account. But Michele Scott told me it takes time, so I'm attempting patience.

Now I'm starting to see one Erma e-book sale a day. No, it's not an avalanche. But it's one more than yesterday. Color me optimistic.

Back to the subject at hand: my second Peri book. While waiting for agents and listening to more than one person ask when the second book will be out, I began thinking. I have a cover artist. I know how to use the tools. Why not self-pub the second one?

As you can imagine, the entrepreneur angel and the traditional-book-deal angel started an argument of epic proportions in my head. My little traditional heart wanted to be able to say, "Why, yes, it will be released by Penguin next February," in that smugly humble way of authors. My desire to keep the Peri stories going said, "Screw that. Michele Scott's not afraid of being self-pubbed. Neither is Eisler, or Konrath, or a host of other really good writers. Get your work out there."

I was almost convinced to go ahead and self-publish, but there was one more avenue I wanted to try. There is a boutique publishing company that I admire a lot. I decided to submit to them. If they said no, I'd go it alone, and forget about the agents.

They said no. Not because of my writing. They really liked my writing, and thought the book could do well. They're just booked for the next 18 months or so and didn't think I'd want to wait until 2013 for a release, which is true. They've been nothing but kind and I'll continue to support them.

So right now, I'm working with Joe on cover art and giving the manuscript yet another scrutiny, mostly because I always think I can do better. I will keep everyone in the loop about when Hit or Missus will be available, and yes, I'll make it available in paperback and e-book format.

In the meantime, got any opinions about the cover? I like these two samples, for different reasons (forgive the horrible quality of the pictures - Joe and I work from pdf versions first, and the only way I can get them into the post is to scan a printout - lame, I know).

I like the block color format of this one, and the title in red. My only issue with it is the crack in the martini glass isn't AS vivid as the cover below.

I like the dark, edgy quality to this, and the way the crack in the glass is easy to see. I think my name needs to be smaller, and one of my friends thought the red slash was a red carpet and it didn't make sense to her.

Would anyone like to give me their opinion? About the covers, I mean. Actually, I guess you can give me your opinion about anything. But I could use some advice about the covers.

Is it warm in here, or is it just me?

A new book for a new year

A quick post today, folks, introducing my latest book, which is now available on Amazon:









Gorgeous, yes? The cover art was designed by the fabulous Joe Felipe of Market Me Graphics. Love. Him.



People kept asking me when I was going to publish a book of my columns, and I kept saying, gee yes, I should do that. But when I approached agents/editors/publishers, their response was lukewarm at best.





"Yes, that sounds like a great idea, but you're not famous. Come back and see us when you're Dave Barry."





Not to sound pissy, but when I'm Dave Barry, I don't need to go see them. I might need to see a specialist, however.





So I decided to try out Amazon's CreateSpace program. You write the book, send them your stuff and they publish it. You get a bunch more money per sale than if you went the traditional route, and you have more control.





Control is not always a good thing. Having never published my own book before, I had to go a few rounds with them on page count, margin size, etc. Most of these corrections were because I didn't know what I was doing. Fortunately, CreateSpace was willing to work with me on fixing things. They do charge a little money for their part of the process, and they waived certain fees with me because they understood my floundering.





Now all I have to do is let everyone in the universe know it's out there so the people who like to laugh can buy it and get a giggle or two.





I don't have any signings lined up, but if you live near me and you buy a copy, let me know and I'll come sign it for you. Hell, I'll read it to you if you like. It'll be fun. We can do lunch.





Call me.

The ball, she is rolling!

I just got off the phone with the lovely folks at Amazon's Createspace, and I can officially say that I'm on my way to publishing my first book of columns. I say "first" because I'm hoping there'll be more.

I had to talk to a representative because I seemed to be in between the menu options they listed - I have cover art, designed by the wonderful Joe Felipe, but I feel unsure of myself when it comes to formatting the manuscript to look as professional as it can. So they figured out a "one from Column A, one from Column B" program for me, along with some phone numbers to call if I needed help. I'm guessing they mean help with my book. I could use some help emptying the trash and cleaning the patio...

ANYWHO. Here's my cover. I love it. More later.